Have Any Lawsuits Been Filed?Īn Arizona woman filed a class action lawsuit against Bloom Dispensaries in June 2020 in U.S. What Should You Do if You Received Spam Texts from an Arizona Dispensary?Īnyone who has been the target of unsolicited, unwanted advertising text messages might qualify to participate in a class action lawsuit against the company sending them, or have grounds to bring a legal action independently. In 2012, new technology and marketing trends prompted the FCC to revise its TCPA regulations to “require telemarketers to obtain prior express written consent from consumers before robocalling or texting them … and to require telemarketers to provide an automated, interactive ‘opt-out’ mechanism … so consumers can immediately tell the telemarketer to stop calling,” the FCC’s guidelines on the telephone act says. The Federal Communications Commission is in charge of regulating and enforcing the TCPA. It restricts the use of automatic telephone dialing systems, artificial or prerecorded voice messages, and text messages, and requires entities making telephone solicitations to maintain do-not-call lists. Whether or not it’s popular, or effective, text message marketing is subject to federal regulations in the same way that e-mail and telephone marketing are, and companies that are not careful run the risk of violating federal law.Ĭongress enacted the Telephone Consumer Protection Act, or TCPA, in 1991. The survey revealed that of 1,200 consumers polled, 60% said they would redeem a retail coupon sent to them via text message within a week of getting it and 25% said they would redeem it in three days.
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Marketing specialists also point to a recent survey by the research and marketing firm Code Broker. “Text messaging is incredibly popular, racing ahead of even social media platforms,” the article says. Particularly useful are text messages that include links allowing customers to click through to explore products and make purchases. Text message marketing is becoming a popular tool in the modern advertising tool belt many retail businesses put to use to engage customers and increase sales, according to industry experts.ī reports that text messages are effective at driving sales because today’s consumers spend more time on their smart phones than ever before, and find it a convenient way to make purchases. Why Would an Arizona Dispensary Send Unwanted Texts?
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